Free Social Media Workshops for East Riding/Hull Businesses! 

Invest East Yorkshire and Invest Hull are delighted to offer a series of FREE workshops encompassing all facets of social media for businesses.

These workshops are available both online and in-person, carefully designed to cater to all levels from beginners to individuals aiming to elevate their social media marketing efforts.

Our workshops will delve into various vital topics, including:

Don’t miss out on these invaluable, fully funded workshops delivered by Electrify.

Click here to discover more and secure your place!

A Week in the Life of Your Business Social Accounts 

Join us for an engaging and exciting FREE workshop where you’ll gain fresh insights into planning and managing your business’s social media accounts on a week-to-week basis.

This is a fantastic opportunity to reflect on what constitutes a successful week of content on your social media channels, making it both achievable and enjoyable, rather than overwhelming.

We’ll also introduce you to various publishing platforms to streamline your social media strategy.

Don’t miss this chance to refine your social media game and connect with your audience effectively.

Who is this workshop for:

Business owners wanting more information on how to get the most out of social media for marketing

Employees working in a business looking for ideas on how to market their business through social media.

Business owners with some knowledge of social media looking to optimise their social media

Ideally you will have attended the “The ABCs of social media” and “How to set up your Social Media Accounts ” workshops prior – but this is not a requirement.

Secure your place now!

Date
29 February 2024, 9.30am-12.30pm

Location
Online

Event Link
Visit event website

How to set up your Social Media Accounts

Are you ready to take the plunge and set up your business social media accounts?

Join our FREE workshop where we’ll guide you through the process of creating your first Facebook and Instagram profiles, along with an expert tour of X (formerly Twitter).

By the end of the workshop, you’ll have your Facebook, Instagram, and X (formerly Twitter) accounts set up and ready to go!

Don’t miss this opportunity to establish your online business presence.

Who is this workshop for?

Register now to secure your place!

Date
22 February 2024, 9.30am-12.30pm

Location
Online

Event Link
Visit event website

The ABCs of Social Media

Not sure where to start when using social media to promote your business? This FREE workshop is a beginner’s introduction to how to make the most of social media. We’ll take you through each of the key platforms you’re likely to make use of, with fast facts and top tricks to help kick-off your social media journey.

By the end of the session, you’ll have a good overview of social media, including the main channels to consider and which platform/s to focus your business efforts on.

Who is this workshop for?

Business owners looking to add social media to their marketing activity.

Social media beginners working in a business looking to gain knowledge.

People working in small businesses who are responsible for social media and marketing.

Register now to secure your place!

Date
21 February 2024, 09.30am-12.30pm

Location
Online

Event Link
Visit event website

Introduction to Meta Ads

Meta owns Facebook and Instagram, accounting for billions of users between them. In recent years businesses have been pushed towards spending money to promote content. Doing so also helps organic content be seen, so it’s becoming important – whether you like it or not.

This session will show you how to set up a Meta ad. You’ll think about ads, ad sets, objectives, creative sizes/types, variable copy, approval processes (and what can go wrong) and reporting. Meta ads are complicated, but we’ll keep this as simple as possible. 

You will start to understand how Meta ads work, and then begin the process of building your own advert. 

Who is this FREE workshop for?

Register now to secure your place!

Date
19 March 2024, 9.30am-12.30pm

Location
Online

Event Link
Visit event website

Using LinkedIn as a Business

A more detailed exploration and practical walkthrough of the LinkedIn platform, which will give you helpful advice and tips that you can apply to your own business. Join us for a FREE engaging workshop designed to benefit individuals with some prior social media experience on LinkedIn or other platforms.

Discover the latest trends and insights surrounding LinkedIn. Understand its unique position in the realm of social media and why it’s crucial for professionals and businesses alike.

Get a glimpse into the power of LinkedIn’s advertising platform. Understand how you can optimise it to reach your target audience effectively.

Who is this workshop for?

Ideally, you will have attended our “LinkedIn for beginners: The Power of Your Personal Brand on LinkedIn” – but it is not essential.

Book now to secure your place!

Date
9 May 2024, 09.30am-1.30pm

Location
Online

Event Link
Visit event website

Is It TikTok Time for Your Business?

TikTok isn’t for everyone, because it’s extremely time consuming and can be expensive. So rather than just setting one up, why not come and explore the platform first to explore if it’s the right approach for your organisation? It might just be a couple of hours you thank us for later!

During this FREE session, we’ll demystify TikTok, delve into its unique “trends,” and help you determine whether it’s the right time for your business to embrace this powerful platform.

Who is this workshop for?

Don’t miss this opportunity to make an informed decision about TikTok’s potential for your business.

Date
30 January 2024, 09.30am-11.30am

Location
Online

Event Link
Visit event website

Discover Video Marketing Essentials for Your Business!

In today’s fast-paced digital world, creating effective video content demands more than just filming.

Join our upcoming session to explore the dynamic landscape of video marketing across platforms like YouTube, X (formerly Twitter), Facebook, Instagram (reels), or TikTok.

Our FREE workshop is designed to provide you with practical insights into tailoring video content for different channels, helping you navigate what experts refer to as “channel optimisation.” We call it horses for courses! No prior experience required!

By the end of this session, you’ll have a clear understanding of the varied types of video content that work best for different channels, equipping you with the skills to reach your audience/s effectively.

But that’s not all! We’ll also guide you through creating a “group video” using the incredible power of mobile phones, opening up exciting possibilities for your business!

Don’t miss this fantastic opportunity to start your video marketing!

Date
24 January 2024, 12.45pm-4.45pm

Location
Bridlington Business Centre, Bessingby Industrial Estate, Bridlington

Event Link
Visit event website

Linkedin for beginners: The Power of Your Personal Brand on LinkedIn 

When you kickstart a new business, your LinkedIn page may seem like a desolate island with no followers in sight – frustrating, isn’t it? But what about you? If you’ve been actively engaging on the platform, you possess a powerful asset to propel your business forward – yourself!

Join us for FREE, as we delve into the realm of leveraging your personal brand on LinkedIn. Say goodbye to any resemblance to candidates on The Apprentice, and let’s explore how you can strategically utilise your LinkedIn account to bolster your business effectively.

Key Takeaways:

Who is this workshop for?

Don’t miss this opportunity to stand out in the LinkedIn crowd and make your personal brand your business’s most valuable asset!

Book your place now and receive a copy of our exclusive template to supercharge your LinkedIn strategy.

Date
16 January 2024, 09.30am-12.30pm

Location
Online

Event Link
Visit event website

Canva for Business (Beginners)

Discover the magic of the Australian design platform that has transformed the digital landscape over the last 15 years. Canva has become an indispensable tool for millions, enabling them to craft stunning social media visuals, captivating motion graphics, and engaging videos.

In this enlightening FREE session, our experts will guide delegates through the intricacies of Canva, ensuring your creations never resemble basic Word Art again!

During the session, you’ll collaborate with our brilliant creative team to craft a design that’s not just good enough but exceptional for your social media channels. We can’t wait to see your creative journey unfold!

Who is this course for?

Note: To get the most out of this session a Canva account should be set up (preferably a paid version) and any logos you might have would be beneficial, but don’t worry if you don’t.

Register now to secure your place!

Date
23 April, 4.00pm-7.00pm

Location
Online

Event Link
Visit event website