Is It TikTok Time for Your Business?

TikTok isn’t for everyone, because it’s extremely time consuming and can be expensive. So rather than just setting one up, why not come and explore the platform first to explore if it’s the right approach for your organisation? It might just be a couple of hours you thank us for later!

During this FREE session, we’ll demystify TikTok, delve into its unique “trends,” and help you determine whether it’s the right time for your business to embrace this powerful platform.

Who is this workshop for?

Don’t miss this opportunity to make an informed decision about TikTok’s potential for your business.

Date
22 May 2024, 09.30am-11.30am

Location
Online

Event Link
Visit event website

Canva for Business (Beginners)

Discover the magic of the Australian design platform that has transformed the digital landscape over the last 15 years. Canva has become an indispensable tool for millions, enabling them to craft stunning social media visuals, captivating motion graphics, and engaging videos.

In this enlightening FREE session, our experts will guide delegates through the intricacies of Canva, ensuring your creations never resemble basic Word Art again!

During the session, you’ll collaborate with our brilliant creative team to craft a design that’s not just good enough but exceptional for your social media channels. We can’t wait to see your creative journey unfold!

Who is this course for?

Note: To get the most out of this session a Canva account should be set up (preferably a paid version) and any logos you might have would be beneficial, but don’t worry if you don’t.

Register now to secure your place!

Date
11 June, 09.30am-12.30pm

Location
Online

Event Link
Visit event website

Canva for Business (Intermediate)

This is our intermediate Canva workshop. It is designed for businesses that have their own paid Canva account and have some experience with the platform.

During this session, we will introduce delegates to the brand toolkit – how to set up logos, colours, fonts and other key assets. Then it’s about creating more content, but with a strong focus on design principles (colour, contrast, position etc) so that we’re not thinking just about creating content but creating really good content.  

We will walk through setting up Canva, including how to create your own brand toolkit – logos, colours, icons, folders etc. We will go on to create more content, with a focus on ‘good’ content which follows some key design principles.

Note: you’ll need to have your own paid Canva account and any logos you may have.

Who is this course for?

Register now to secure your place!

Date
12 June, 16.00pm -19.00pm

Location
Online

Event Link
Visit event website

Building on Success: Exciting New Series of FREE Social Media Workshops for Businesses!

After the resounding success of our initial series of Social Media Workshops aimed at supporting businesses, we’re thrilled to announce a brand-new series of FREE workshops.

Invest East Yorkshire and Invest Hull Business Support Services are delighted to present an expanded range of workshops, fully funded and delivered by Electrify that cover every aspect of social media for businesses. We’ve also added some intermediate workshops for those already familiar with leveraging social media for marketing their businesses. 

To find out more and book your place – click on the links below: 

Don’t miss out on these opportunities to enhance your social media skills. Reserve your place today and maximise your business’s online presence! 

To view all our available workshops for businesses – click here

What’s the Right Social Media Channel for My Business?

There are over 500 social media channels (at the last count) and several of these are high profile. But what’s right for your business? This session (linked to the ABC of social media) will look at which channels you should consider for your business. 

Our Channel Chooser will help you assess what are the right social media channels for your business.

This FREE workshop is very much connected to the ABC of social media. Whereas ABC looks at the social media channels from their perspective, this session switches it around and frames the channels based on what business might need – and what’s achievable. We will review delegates own businesses and any existing social media activity they undertake. Collectively we’ll map this out, thinking about what could work for whom. 

Register now to secure your place!

Date
1 May 2024, 1.15pm-4.15pm

Location
ergo Business Centre, Bridgehead Business Park, Hessle, HU13 0GD

Event Link
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The ABCs of Social Media

Not sure where to start when using social media to promote your business? This FREE workshop is a beginner’s introduction to how to make the most of social media. We’ll take you through each of the key platforms you’re likely to make use of, with fast facts and top tricks to help kick-off your social media journey.

By the end of the session, you’ll have a good overview of social media, including the main channels to consider and which platform/s to focus your business efforts on.

Who is this workshop for?

Register now to secure your place!

Date
1 May 2024, 09.30am-12.30pm

Location
ergo Business Centre, Bridgehead Business Park, Hessle, HU13 0GD

Event Link
Visit event website

Canva for Business (Intermediate)

This is our intermediate Canva workshop. It is designed for businesses that have their own paid Canva account and have some experience with the platform.

During this session, we will introduce delegates to the brand toolkit – how to set up logos, colours, fonts and other key assets. Then it’s about creating more content, but with a strong focus on design principles (colour, contrast, position etc) so that we’re not thinking just about creating content but creating really good content.  

We will walk through setting up Canva, including how to create your own brand toolkit – logos, colours, icons, folders etc. We will go on to create more content, with a focus on ‘good’ content which follows some key design principles.

Note: you’ll need to have your own paid Canva account and any logos you may have.

Who is this course for?

Register now to secure your place!

Date
25 April, 09.30am -12.30pm

Location
Online

Event Link
Visit event website

Building a Social Media Strategy for Your Business

There comes a point for some businesses where it is time to develop a clear, coherent strategy around social media. This isn’t just about which channels, but how to use them effectively. Customer service, lead generation, brand building and more could feature as you develop a strategic approach to how you use the channels you’ve got.

In this FREE session will look at the principles to apply when developing this strategy.

We will provide you with notes from the session that will set out the steps required to develop a social media strategy that can work for your business.

Who is this workshop for?

Date
16 April, 12.30pm-4.30pm

Location
Driffield Business Centre, Scotchburn Garth, Driffield, YO25 6EF

Event Link
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Measuring Effectiveness – Understanding Social Media Metrics

People love metrics, but social media can provide some weird numbers. How do you know what really works and what doesn’t in the context of marketing your business?

This intermediate FREE workshop will explore how to set up regular reporting for your channels, with a focus on Facebook, Instagram and X (Twitter).

We’ll provide a template that will allow you to capture regular data, and assess progress over a suitably comparable period – starting with your first report.

Who is this workshop for?

Book now to secure your place!

Date
11 April 2024, 9.30am-12.30pm

Location
Online

Event Link
Visit event website

Building an Integrated Social Media Campaign for Your Business

This intermediate all-day workshop will help you plan out what you need to deliver an effective, integrated multi-channel campaign for your business. We’ll explore what makes a great campaign and model how it could work in practice.

In the second half of the day, we’ll help you plan your own campaign. Bring ideas about what you want to do in your business!

You’ll have an outline plan that can be used to develop and deliver an effective integrated campaign that will use your website, and social media. It might include other digital channels, too!

Who is this workshop for?

Date
13 March, 09.30am-4.30pm

Location
Brough Business Centre, Baffin Way, Brough, HU15 1YU

Event Link
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