The ABCs of Social Media

Not sure where to start when using social media to promote your business? This FREE workshop is a beginner’s introduction to how to make the most of social media. We’ll take you through each of the key platforms you’re likely to make use of, with fast facts and top tricks to help kick-off your social media journey.

By the end of the session, you’ll have a good overview of social media, including the main channels to consider and which platform/s to focus your business efforts on.

Who is this workshop for?

Register now to secure your place!

Date
12 February 2025, 09.30am-12.30pm

Location
RaisE Business Centre, Tom Pudding Way, Goole, DN14 6BS

Event Link
Visit event website

Building an Integrated Social Media Campaign

This intermediate half-day workshop will help you plan out what you need to deliver an effective, integrated multi-channel campaign for your business. We’ll explore what makes a great campaign and model how it could work in practice.

In the second half of the day, we’ll help you plan your own campaign. Bring ideas about what you want to do in your business!

You’ll have an outline plan that can be used to develop and deliver an effective integrated campaign that will use your website, and social media. It might include other digital channels, too!

Who is this workshop for?

Date
13 February 2025, 12.30pm-4.30pm

Location
RaisE Business Centre, Tom Pudding Way, Goole, DN14 6BS

Event Link

Visit event website

Using LinkedIn as a Business

A more detailed exploration and practical walkthrough of the LinkedIn platform, which will give you helpful advice and tips that you can apply to your own business. Join us for a FREE engaging workshop designed to benefit individuals with some prior social media experience on LinkedIn or other platforms.

Discover the latest trends and insights surrounding LinkedIn. Understand its unique position in the realm of social media and why it’s crucial for professionals and businesses alike.

Get a glimpse into the power of LinkedIn’s advertising platform. Understand how you can optimise it to reach your target audience effectively.

Who is this workshop for?

Ideally, you will have attended our “LinkedIn for beginners: The Power of Your Personal Brand on LinkedIn” – but it is not essential.

Book now to secure your place!

Date
23 January 2025, 1.15pm-4.15pm

Location
Online

Event Link
Visit event website

Effective Storytelling for your Business

Join us for an enlightening FREE session that delves into the immense value and impact of effective storytelling in the world of business. Get ready for practical ideas that will empower you to inspire action through your business narrative.

In this session, we’ll take a top-line look at a range of storytelling tools and techniques that can help deliver your business message, including:

By the end of this session, you’ll be equipped with valuable insights to enhance your business’s storytelling capabilities and drive engagement on social media and wider marketing activities.

Who is this workshop for?

Don’t miss this opportunity to unlock the full potential of storytelling for your business on social media. Secure your place now!

Date
9 January, 09.30am-12.30pm

Location
Online

Event Link
Visit event website

Canva for Business (Intermediate)

This is our intermediate Canva workshop. It is designed for businesses that have their own paid Canva account and have some experience with the platform.

During this session, we will introduce delegates to the brand toolkit – how to set up logos, colours, fonts and other key assets. Then it’s about creating more content, but with a strong focus on design principles (colour, contrast, position etc) so that we’re not thinking just about creating content but creating really good content.  

We will walk through setting up Canva, including how to create your own brand toolkit – logos, colours, icons, folders etc. We will go on to create more content, with a focus on ‘good’ content which follows some key design principles.

Note: you’ll need to have your own paid Canva account and any logos you may have.

Who is this course for?

Register now to secure your place!

Date
11 December, 9.30am – 12.30pm

Location
Online

Event Link
Visit event website

Building an Integrated Social Media Campaign

This intermediate all-day workshop will help you plan out what you need to deliver an effective, integrated multi-channel campaign for your business. We’ll explore what makes a great campaign and model how it could work in practice.

In the second half of the day, we’ll help you plan your own campaign. Bring ideas about what you want to do in your business!

You’ll have an outline plan that can be used to develop and deliver an effective integrated campaign that will use your website, and social media. It might include other digital channels, too!

Who is this workshop for?

Date
19 November, 09.30am-4.30pm

Location
ergo Business Centre, Meadow Road, Bridgehead Business Park, Hessle, HU13 0GD

Event Link
Visit event website

The ABCs of Social Media

Not sure where to start when using social media to promote your business? This FREE workshop is a beginner’s introduction to how to make the most of social media. We’ll take you through each of the key platforms you’re likely to make use of, with fast facts and top tricks to help kick-off your social media journey.

By the end of the session, you’ll have a good overview of social media, including the main channels to consider and which platform/s to focus your business efforts on.

Who is this workshop for?

Register now to secure your place!

Date
3 October 2024, 09.30am-12.30pm

Location
Bridlington Business Centre, Bridlington, YO16 4SF

Event Link
Visit event website

Discover Video Marketing Essentials for Your Business!

In today’s fast-paced digital world, creating effective video content demands more than just filming.

Join our upcoming session to explore the dynamic landscape of video marketing across platforms like YouTube, X (formerly Twitter), Facebook, Instagram (reels), or TikTok.

Our FREE workshop is designed to provide you with practical insights into tailoring video content for different channels, helping you navigate what experts refer to as “channel optimisation.” We call it horses for courses! No prior experience required!

By the end of this session, you’ll have a clear understanding of the varied types of video content that work best for different channels, equipping you with the skills to reach your audience/s effectively.

But that’s not all! We’ll also guide you through creating a “group video” using the incredible power of mobile phones, opening up exciting possibilities for your business!

Don’t miss this fantastic opportunity to start your video marketing!

Date
11 July 2024, 12.30pm-4.30pm

Location
Brough Business Centre, Baffin Way, Brough, HU15 1YU

Event Link
Visit event website

Building a Social Media Strategy for Your Business

There comes a point for some businesses where it is time to develop a clear, coherent strategy around social media. This isn’t just about which channels, but how to use them effectively. Customer service, lead generation, brand building and more could feature as you develop a strategic approach to how you use the channels you’ve got.

In this FREE session will look at the principles to apply when developing this strategy.

We will provide you with notes from the session that will set out the steps required to develop a social media strategy that can work for your business.

Who is this workshop for?

Date
18 July, 12.30pm-4.30pm

Location
Craven Park Stadium, Poorhouse Lane, Hull, HU9 5HE

Event Link
Visit event website

Building an Integrated Social Media Campaign for Your Business

This intermediate all-day workshop will help you plan out what you need to deliver an effective, integrated multi-channel campaign for your business. We’ll explore what makes a great campaign and model how it could work in practice.

In the second half of the day, we’ll help you plan your own campaign. Bring ideas about what you want to do in your business!

You’ll have an outline plan that can be used to develop and deliver an effective integrated campaign that will use your website, and social media. It might include other digital channels, too!

Who is this workshop for?

Date
2 July, 09.30am-4.30pm

Location
Bridlington Business Centre, Bessingby Industrial Estate, Bridlington, YO16 4SF

Event Link
Visit event website