Discover Video Marketing Essentials for Your Business!

In today’s fast-paced digital world, creating effective video content demands more than just filming.

Join our upcoming session to explore the dynamic landscape of video marketing across platforms like YouTube, X (formerly Twitter), Facebook, Instagram (reels), or TikTok.

Our FREE workshop is designed to provide you with practical insights into tailoring video content for different channels, helping you navigate what experts refer to as “channel optimisation.” We call it horses for courses! No prior experience required!

By the end of this session, you’ll have a clear understanding of the varied types of video content that work best for different channels, equipping you with the skills to reach your audience/s effectively.

But that’s not all! We’ll also guide you through creating a “group video” using the incredible power of mobile phones, opening up exciting possibilities for your business!

Don’t miss this fantastic opportunity to start your video marketing!

Date
24 January 2024, 12.45pm-4.45pm

Location
Bridlington Business Centre, Bessingby Industrial Estate, Bridlington

Event Link
Visit event website

Linkedin for beginners: The Power of Your Personal Brand on LinkedIn 

When you kickstart a new business, your LinkedIn page may seem like a desolate island with no followers in sight – frustrating, isn’t it? But what about you? If you’ve been actively engaging on the platform, you possess a powerful asset to propel your business forward – yourself!

Join us for FREE, as we delve into the realm of leveraging your personal brand on LinkedIn. Say goodbye to any resemblance to candidates on The Apprentice, and let’s explore how you can strategically utilise your LinkedIn account to bolster your business effectively.

Key Takeaways:

Who is this workshop for?

Don’t miss this opportunity to stand out in the LinkedIn crowd and make your personal brand your business’s most valuable asset!

Book your place now and receive a copy of our exclusive template to supercharge your LinkedIn strategy.

Date
16 January 2024, 09.30am-12.30pm

Location
Online

Event Link
Visit event website

Canva for Business (Beginners)

Discover the magic of the Australian design platform that has transformed the digital landscape over the last 15 years. Canva has become an indispensable tool for millions, enabling them to craft stunning social media visuals, captivating motion graphics, and engaging videos.

In this enlightening FREE session, our experts will guide delegates through the intricacies of Canva, ensuring your creations never resemble basic Word Art again!

During the session, you’ll collaborate with our brilliant creative team to craft a design that’s not just good enough but exceptional for your social media channels. We can’t wait to see your creative journey unfold!

Who is this course for?

Note: To get the most out of this session a Canva account should be set up (preferably a paid version) and any logos you might have would be beneficial, but don’t worry if you don’t.

Register now to secure your place!

Date
23 April, 4.00pm-7.00pm

Location
Online

Event Link
Visit event website

How to set up your Social Media Accounts

Are you ready to take the plunge and set up your business social media accounts?

Join our FREE workshop where we’ll guide you through the process of creating your first Facebook and Instagram profiles, along with an expert tour of X (formerly Twitter).

By the end of the workshop, you’ll have your Facebook, Instagram, and X (formerly Twitter) accounts set up and ready to go!

Who is this workshop for?

Don’t miss this opportunity to establish your online business presence.

Date
21 November 2023, 1.15pm-4.15pm

Location
Brough Business Centre, Baffin Way, Brough, HU15 1YU

Event Link
Visit event website

The ABCs of Social Media

Not sure where to start when using social media to promote your business? This FREE workshop is a beginner’s introduction to how to make the most of social media. We’ll take you through each of the key platforms you’re likely to make use of, with fast facts and top tricks to help kick-off your social media journey.

By the end of the session, you’ll have a good overview of social media, including the main channels to consider and which platform/s to focus your business efforts on.

Who is this workshop for?

Business owners looking to add social media to their marketing activity.

Social media beginners working in a business looking to gain knowledge.

People working in small businesses who are responsible for social media and marketing.

Date
21 November 2023, 09.30am-12.30pm

Location
Brough Business Centre, Baffin Way, Brough, HU15 1YU

Event Link
Visit event website

Mindmap Productions

Mindmap Productions have had offices at the ergo business centre on the Bridgehead Business Park in Hessle, since 2019. At the end of 2020 they received support from the council’s Invest East Yorkshire team. They moved into a larger unit at the business centre and were able to create a new, high-end broadcasting unit. They applied for funds from The Supply Chain Network to help with its creation.

Event industry business Mindmap Productions faced growing adversity as a result of the pandemic. They knew that they had to make changes to enable their business to thrive.

By being part of The Supply Chain Network they could talk to their business advisor, Lianne Emery, and work through the most effective way to turn things around.

Lianne explained: “The company had ambitious plans to create a broadcasting suite, similar to a TV studio. Business networking and conferences were no longer an option unless it was virtual. The idea was to create an environment to film people with a background or virtual workplace dropped in behind them. They have an extensive network of presenters and actors, which would give businesses a cost-effective opportunity to get their message out with a professionally produced video or virtual conference. Following a business review it became clear that a significant investment both in time and money was needed. Peter and Paul at Mindmap had the time and we could identify and guide them through the grant assistance needed”.

Having gained the clarity of vision, Mindmap set to work putting their plans into action. Supported by the ergo team, they were able to move to a larger room to facilitate and create their new high end broadcasting unit. This has led to a turnaround in business. By adapting to what their clients need in a more virtual, remote working world, using green screen technology and creating state of the art videos.

Peter Hadfield, creative director/film producer at Mindmap said:

“The Supply Chain Network team guided us through the process and helped us to apply for the funds. We are now in a really strong position to offer a cutting edge facility unique to this region.”

Business partner, Paul Leeson-Taylor added:

“When the pandemic hit we lost half of our turnover, but gained a significant amount of time to develop our business. A negative situation was turned into a positive opportunity.”

For further information about The Supply Chain Network, visit: https://www.thesupplychainnetwork.co.uk/ Or email: supplychain@eastriding.gov.uk

I Love Zero

The need to lead more sustainable lives and find more eco-friendly ways of operating becomes increasingly apparent as each day passes and the realities of the climate crisis really set in.

The good news in this regard is that it’s becoming easier for us to reduce our own individual environmental footprints – and there’s one relatively new business venture that’s starting to become a hallmark of high streets everywhere and that’s the zero-waste shop.

As we all know, business works on a supply and demand basis so it’s certainly interesting to see just how many businesses of this kind can now be found around the UK, revealing the extent of the nation’s appetite for leading more sustainable lifestyles.

I Love Zero is one such venture, set up by Theresa Brindley in the charming Yorkshire market town of Pocklington back in May 2020. At the time, Theresa was still in full-time employment as a teacher at a local primary school – but she was keen to follow her passion for all things environmental… and keen to make a difference.

And thus I Love Zero was born! The shop itself serves its customers by offering an alternative to supermarkets, with all products organic and free from non-recyclable packaging, where possible.

But it’s not just the shop shelves that are green and all business decisions bear the environment in mind, everything from working with local suppliers and using eco-friendly energy suppliers to selecting brands that share their core values of fair trade, fair wage, ethical sourcing and great quality products.

Theresa got in touch with the Invest East Yorkshire business support team via the Market Weighton Business Centre to help her achieve her ambitions.

We advised her on completing tax returns, writing a business plan with financial forecast, issued with the application and guidance for an ICT Start-up grant worth £1,000, and referred to the Love Your High Street Fund for support in transforming her leased property from a fabric shop to a zero-waste weigh and save shop.

I Love Zero, the eco-friendly store, opened its doors late in September 2020, having been completely refitted with state-of-the-art gravity dispensers, an EPOS system that will barcode a customer’s own reusable container and stocked with many local producers’ items.

The new business has been well received by local residents and continued to serve its community through the various lockdowns, providing socially distanced shopping, a click and collect service, as well as an online ordering and home delivery service.

With the new shop website now fully functioning, Theresa is also about to launch her online service for a wider community developing an online Shop A Little Greener directory.

Here’s what Theresa had to say about our support and guidance:

“We valued the support of the council’s business support team as they guided, advised and supported us through the various options that were available to us. It was, and is, lovely to know we have the support at the end of the phone or email. It makes the business world a little less daunting.”

If you’d like to find out more about how Invest East Yorkshire can help you develop your business in the future, get in touch with us today.

SPT Hotel and Catering

Business growth and development often involves taking a few risks, but it also involves identifying new and emerging opportunities on which to capitalise.

They say that necessity is the mother of invention, after all, and it seems that the pandemic proved to be just the inspiration that one company needed to diversify their product offering, while helping others navigate the increasingly challenging circumstances of the global healthcare crisis.

SPT Hotel & Catering recognised in 2020, mid-pandemic, that there was an increasingly urgent need for the hospitality sector to do more to protect the health of employees and guests.

As such, research was carried out into what benefits air purifiers could deliver – and the results gave the company the confidence it needed to enter into a UK distribution agreement with AIRVIA Medical over its AIRVIVA AERO 100 and the AIRVIA Pro 150.

In need of a helping hand, company director Steve Tradewell got in touch with the Invest East Yorkshire business services team for guidance and support relating to funding.

With our advice, the company received European Regional Development Funding from the #GrowMySME programme of 40 per cent towards the creation of a comprehensive ecommerce website and 40 per cent towards a targeted digital marketing campaign, which ran for three months.

SPT Hotel & Catering now promotes its range of air purifiers to greater effect online, as the extra investment into the website has, for example, meant online payments for the units can be accepted.

Mr Tradewell said:

“Every step of the way the business team has been tremendous – from filling and checking the forms, to being submitted. They made sure they understood what our business is about, what our plans are and what grants were available to us.”

If you’d like to find out more about how Invest East Yorkshire can help you develop your business in the future, get in touch with us today.

Beverley Bookshop

The global pandemic has certainly been a challenging time for us all, but especially for high street businesses that were forced to shut up shop for months on end, thanks to the lockdown restrictions introduced around the country to help prevent the spread of covid.

The situation demanded a lot of financial support for businesses from the government in order for them to keep head above water – and one such enterprise that benefited from East Riding of Yorkshire Council’s Love Your High Street Fund was The Beverley Bookshop, owned and run by Lucy Rawnsley.

The bookshop itself is something of a Beverley institution, having traded in the market town’s high street for almost 21 years!

Ms Rawnsley got in touch with the Invest East Yorkshire business support team and received a grant from the Love Your High Street fund, which she went on to use for a a rebrand and refurbishment, including improving the lighting, accessibility for wheelchairs, reorganising the store layout, and an external and internal repaint.

She had this to say about working with the team:

“I was guided through it by one of the council’s business advisers, who was very helpful and encouraging. I am delighted with the finished refurbishment [to the shop].

“We had a very clear vision of what we wanted to provide for our customers and they are hugely complimentary about it. I feel that we have improved what is on offer on the high street and by now being The Beverley Bookshop, our hope is to provide for our local community for many years to come.”

The Love Your High Street fund from East Riding of Yorkshire Council offered businesses, organisations and local towns and parish councils 100 per cent grants of up to £10,000 (subject to meeting eligibility criteria) during the pandemic.

If you’d like to find out more about how Invest East Yorkshire can help you develop your business in the future, get in touch with us today.

Clay10 Creative

When it comes to the growth and development of a business, one of the most important aspects absolutely has to be networking. It’s all about building relationships and doing this successfully can see you break into new markets, find new demographics and find new and exciting collaborative opportunities with other brands out there.

This, it seems, is the story for Clay10 Creative, a Hessle-based design agency at the very forefront of innovative marketing, using immersive technology to create unforgettable design and experiences.

The team at Clay10 work locally across all industries and have helped grow businesses and attract new talent to the region through projects such as: Designing digital models for Siemens Mobility – helping illustrate the scale of their new train manufacturing facility in Goole through animation, videography and Augmented Reality. Developing apps that educate users, collect data and help simplify reporting and spot trends for AAK. Producing a range of promotional videos for Ideal Boilers, highlighting the range of products they have on offer. 

With the support of the Invest East Yorkshire business services team, the company joined local networks, including Team Humber Marine Alliance and being based at the ergo business centre, Clay10 have been able to strengthen their connections with the renewable energy sector.They were also supported through ICT grants from The Supply Chain Network and also enjoyed working in partnership with Catapult and the Aura Innovation Centre, promoting innovation within digital communications.

So successful has their networking strategy been, Clay10 has been able to scale up its premises after expanding its workforce, taking on more space within the ergo Business Centre, the hub for renewables and the environment at the heart of the UK’s energy estuary.

As such, Clay10 Creative is immersed in the culture of the Humber region and surrounded by cross-sector innovation. The agency, which specialises in digital tools and marketing communications, has a passion for showing businesses what opportunities embracing digital technology can open up.

Director Luc Clayton had this to say of their success thus far: “Whether you’re already living the digital life or trying to avoid it – there is no hiding away from the benefits of a digital approach. The recent covid-19 pandemic really pushed a lot of companies out of their comfort zone and forced them to embrace digital communications sooner than they would have usually done.

“We’ve had great support from local networks – from connecting us with people looking for help to letting us know about new developments in the region. We are always keen to explore how digital solutions can help our clients and their customers.”

If you’d like to find out more about how Invest East Yorkshire can help you develop your business in the future, get in touch with us today.