Introduction to Meta Ads

Meta owns Facebook and Instagram, accounting for billions of users between them. In recent years businesses have been pushed towards spending money to promote content. Doing so also helps organic content be seen, so it’s becoming important – whether you like it or not.

This session will show you how to set up a Meta ad. You’ll think about ads, ad sets, objectives, creative sizes/types, variable copy, approval processes (and what can go wrong) and reporting. Meta ads are complicated, but we’ll keep this as simple as possible. 

You will start to understand how Meta ads work, and then begin the process of building your own advert. 

Who is this FREE workshop for?

• This will explore Meta ads – it’s important to understand that the platform is complex; as such it is important to work with a business to decide if they are ready for this.  
• In advance, the business should set up their own Meta Ads account – (delegates should also have a payment method added to their account – i.e. credit card)   
• We will provide background info on running Meta ads (why / what). We will then walk through setting up an ad on our account- before you have a go.

Who is this workshop for? 
Business owners looking to raise their business profile and market their business on LinkedIn. 
Employees working in social media for businesses that want to use LinkedIn to market the businesses they work for.  

Date
5 November 2024, 5.00pm – 8.00pm

Location
Online

Event Link
Visit event website