Visual Merchandising & Sales Conversion

Visual merchandising plays a crucial role in attracting customers, guiding buying decisions and increasing average transaction value on the high street. This practical virtual workshop focuses on how layout, displays, signage and product placement directly influence customer behaviour and sales.

Part of the Supporting Hull & East Yorkshire High-Street Businesses series, in this session participants will learn simple, low-cost techniques to improve conversion, encourage customers to spend more, and make better use of their existing space — without needing major investment or refits.

Key Learning Objectives

By the end of the workshop, participants will be able to:

• Understand how visual merchandising influences customer behaviour
• Improve store layout to support flow and conversion
• Create displays that attract attention and encourage purchases
• Use signage effectively to support buying decisions
• Position products to increase average transaction value
• Identify practical ways to measure the impact of visual changes
• Leave with clear actions to improve sales performance

Delivered by expert Insight6 on behalf of Hull and East Yorkshire Business Support Services.

If you are based on the High Street in Hull or the East Riding of Yorkshire places are fully funded and you can book on today!

Date
12 February, 13.00pm – 14.30pm

Location
Online

Event Link

Window Display Workshop

This workshop will guide you through why first impressions and a good display are so important for your business.  

Three hours of fun as Helen Goodwin from Made You Look, guides you through the key principles required in creating a display – whether for a window, interior, showcase, tabletop exhibition, stand, market stall or shelf even.  With demonstrations throughout, and tips on balance, space, focal points, flow, colour, sight lines, grouping, and planning with everything broken down into six, jargon-free, simple steps.  

Whatever type of business you are, Helen’s presentation will help you find new, visual ways to engage with your customers, ways to help you attract new customers as well as retaining the old. You’ll learn how to make simple changes that are both effective yet achievable with little, or no budget – you’ll be amazed!

Funded by the UK Government and offered to you by Invest East Yorkshire, this workshop is designed to be fun, inspirational and as personable as possible, whilst giving you the opportunity to share ideas and network with like-minded businesses.  

Learning Objectives:
• Importance of display and making your messages clear – and creating the right first impression!
• Knowing and inspiring your customers
• Displays are everywhere, not just in shop windows. Where can you put yours?
• Where to find inspiration, ideas and concepts
• Basic guidelines for building and creating effective displays. Six Steps.
• How to keep your displays looking fresh
• Planning ahead for future displays and promotions.

Date
6 March 2025, 10.00am – 1.00pm

Location
The Hub at Hornsea Leisure Centre, Broadway, Hornsea, HU18 1PZ

Event Link
Visit event website