Basics of Social Media for Business

Are you ready to make social media work for your business?

This practical and information-rich training session will give you a solid foundation in social media marketing. You’ll leave with real, actionable insights — not just theory — that you can put into practice straight away.

What You’ll Learn
Through a tailored learning approach, you’ll discover how to:
• Understand the key social media platforms and identify which ones best connect you with your ideal audience.
• Use a Customer Persona Mapping tool (provided for completion after the session) to align your messaging and content with the platforms your customers actually use.
• Build a strategy that works for your business — focused, achievable, and effective.

Explore the essentials of content creation, from short-form videos and product photography to long-form articles, behind-the-scenes posts, and customer stories. Learn how different types of content perform across platforms and how to tailor your posts to engage your audience.

By the end of the workshop, you’ll walk away with:
• A shortlist of recommended platforms for your business.
• The beginnings of a personalised social media action plan to elevate your online presence.

This workshop is delivered by Evolve BD on behalf of Hull and East Yorkshire Business Support Services.

Book your place now — spaces are limited!

Date
18 June, 08.00am – 09.30am

Location
Online

Event Link

Basics of Social Media for Business

Are you ready to make social media work for your business?

This practical and information-rich training session will give you a solid foundation in social media marketing. You’ll leave with real, actionable insights — not just theory — that you can put into practice straight away.

What You’ll Learn
Through a tailored learning approach, you’ll discover how to:
• Understand the key social media platforms and identify which ones best connect you with your ideal audience.
• Use a Customer Persona Mapping tool (provided for completion after the session) to align your messaging and content with the platforms your customers actually use.
• Build a strategy that works for your business — focused, achievable, and effective.

Explore the essentials of content creation, from short-form videos and product photography to long-form articles, behind-the-scenes posts, and customer stories. Learn how different types of content perform across platforms and how to tailor your posts to engage your audience.

By the end of the workshop, you’ll walk away with:
• A shortlist of recommended platforms for your business.
• The beginnings of a personalised social media action plan to elevate your online presence.

This workshop is delivered by Evolve BD on behalf of Hull and East Yorkshire Business Support Services.

Book your place now — spaces are limited!

Date
20 May, 08.00am – 09.30am

Location
Online

Event Link

Basics of Social Media for Business

Are you ready to make social media work for your business?

This practical and information-rich training session will give you a solid foundation in social media marketing. You’ll leave with real, actionable insights — not just theory — that you can put into practice straight away.

What You’ll Learn
Through a tailored learning approach, you’ll discover how to:
• Understand the key social media platforms and identify which ones best connect you with your ideal audience.
• Use a Customer Persona Mapping tool (provided for completion after the session) to align your messaging and content with the platforms your customers actually use.
• Build a strategy that works for your business — focused, achievable, and effective.

Explore the essentials of content creation, from short-form videos and product photography to long-form articles, behind-the-scenes posts, and customer stories. Learn how different types of content perform across platforms and how to tailor your posts to engage your audience.

By the end of the workshop, you’ll walk away with:
• A shortlist of recommended platforms for your business.
• The beginnings of a personalised social media action plan to elevate your online presence.

This workshop is delivered by Evolve BD on behalf of Hull and East Yorkshire Business Support Services.

Book your place now — spaces are limited!

Date
3 March, 11.00am – 12.30pm

Location
Online

Event Link

Basics of Social Media for Business

Are you ready to make social media work for your business?

This practical and information-rich training session will give you a solid foundation in social media marketing. You’ll leave with real, actionable insights — not just theory — that you can put into practice straight away.

What You’ll Learn
Through a tailored learning approach, you’ll discover how to:
• Understand the key social media platforms and identify which ones best connect you with your ideal audience.
• Use a Customer Persona Mapping tool (provided for completion after the session) to align your messaging and content with the platforms your customers actually use.
• Build a strategy that works for your business — focused, achievable, and effective.

Explore the essentials of content creation, from short-form videos and product photography to long-form articles, behind-the-scenes posts, and customer stories. Learn how different types of content perform across platforms and how to tailor your posts to engage your audience.

By the end of the workshop, you’ll walk away with:
• A shortlist of recommended platforms for your business.
• The beginnings of a personalised social media action plan to elevate your online presence.

This workshop is delivered by Evolve BD on behalf of Hull and East Yorkshire Business Support Services.

Book your place now — spaces are limited!

Date
5 February, 1.00pm – 2.30pm

Location
ergo Business Centre, Bridgehead Business Park, Hessle, HU13 0GD

Event Link

Basics of Social Media for Business

Are you ready to make social media work for your business?

This practical and information-rich training session will give you a solid foundation in social media marketing. You’ll leave with real, actionable insights — not just theory — that you can put into practice straight away.

What You’ll Learn
Through a tailored learning approach, you’ll discover how to:
• Understand the key social media platforms and identify which ones best connect you with your ideal audience.
• Use a Customer Persona Mapping tool (provided for completion after the session) to align your messaging and content with the platforms your customers actually use.
• Build a strategy that works for your business — focused, achievable, and effective.

Explore the essentials of content creation, from short-form videos and product photography to long-form articles, behind-the-scenes posts, and customer stories. Learn how different types of content perform across platforms and how to tailor your posts to engage your audience.

By the end of the workshop, you’ll walk away with:
• A shortlist of recommended platforms for your business.
• The beginnings of a personalised social media action plan to elevate your online presence.

This workshop is delivered by Evolve BD on behalf of Hull and East Yorkshire Business Support Services.

Book your place now — spaces are limited!

Date
13 January, 1.00pm – 2.30pm

Location
Louis Pearlman Centre, Goulton Street, Hull, HU3 4DL

Event Link

Basics of Social Media for Business

Are you ready to make social media work for your business?

This practical and information-rich training session will give you a solid foundation in social media marketing. You’ll leave with real, actionable insights — not just theory — that you can put into practice straight away.

What You’ll Learn
Through a tailored learning approach, you’ll discover how to:
• Understand the key social media platforms and identify which ones best connect you with your ideal audience.
• Use a Customer Persona Mapping tool (provided for completion after the session) to align your messaging and content with the platforms your customers actually use.
• Build a strategy that works for your business — focused, achievable, and effective.

Explore the essentials of content creation, from short-form videos and product photography to long-form articles, behind-the-scenes posts, and customer stories. Learn how different types of content perform across platforms and how to tailor your posts to engage your audience.

By the end of the workshop, you’ll walk away with:
• A shortlist of recommended platforms for your business.
• The beginnings of a personalised social media action plan to elevate your online presence.

This workshop is delivered by Evolve BD on behalf of Hull and East Yorkshire Business Support Services.

Book your place now — spaces are limited!

Date
19 November, 9.30am – 11.00am

Location
Online

Event Link

Effective Storytelling for your Business

Join us for an enlightening FREE session that delves into the immense value and impact of effective storytelling in the world of business. Get ready for practical ideas that will empower you to inspire action through your business narrative.

In this session, we’ll take a top-line look at a range of storytelling tools and techniques that can help deliver your business message, including:

• Film
• Animation
• Podcasting
• Powerful Copywriting
• The Art of Infographics

By the end of this session, you’ll be equipped with valuable insights to enhance your business’s storytelling capabilities and drive engagement on social media and wider marketing activities.

Who is this workshop for?

• Beginner level
• Business owners new to social media looking for ways of telling their business story
• Employees working in businesses looking to optimise their social media through storytelling
• People working in small businesses who are responsible for social media and marketing

Don’t miss this opportunity to unlock the full potential of storytelling for your business on social media. Secure your place now!

Date
9 January, 09.30am-12.30pm

Location
Online

Event Link
Visit event website

Effective Storytelling for your Business

Join us for an enlightening FREE session that delves into the immense value and impact of effective storytelling in the world of business. Get ready for practical ideas that will empower you to inspire action through your business narrative.

In this session, we’ll take a top-line look at a range of storytelling tools and techniques that can help deliver your business message, including:

• Film
• Animation
• Podcasting
• Powerful Copywriting
• The Art of Infographics

By the end of this session, you’ll be equipped with valuable insights to enhance your business’s storytelling capabilities and drive engagement on social media and wider marketing activities.

Who is this workshop for?

• Beginner level
• Business owners new to social media looking for ways of telling their business story
• Employees working in businesses looking to optimise their social media through storytelling
• People working in small businesses who are responsible for social media and marketing

Don’t miss this opportunity to unlock the full potential of storytelling for your business on social media. Secure your place now!

Date
6 March, 09.30am-12.30pm

Location
Online

Event Link
Visit event website

A Week in the Life of Your Business Social Media Accounts

Join us for an engaging and exciting FREE workshop where you’ll gain fresh insights into planning and managing your business’s social media accounts on a week-to-week basis.

This is a fantastic opportunity to reflect on what constitutes a successful week of content on your social media channels, making it both achievable and enjoyable, rather than overwhelming.

We’ll also introduce you to various publishing platforms to streamline your social media strategy.

Don’t miss this chance to refine your social media game and connect with your audience effectively.

Who is this workshop for?

• Beginner level
• Business owners wanting more information on how to get the most out of social media for marketing
• Employees working in a business looking for ideas on how to market their business through social media.
• Business owners with some knowledge of social media looking to optimise their social media

Register now to secure your place!

Date
16 May 2024, 1.15pm-4.15pm

Location
Louis Pearlman Centre, Goulton Street, Hull, HU3 4DL

Event Link
Visit event website