Basics of Social Media for Business

Are you ready to make social media work for your business?

This practical and information-rich training session will give you a solid foundation in social media marketing. You’ll leave with real, actionable insights — not just theory — that you can put into practice straight away.

What You’ll Learn
Through a tailored learning approach, you’ll discover how to:
• Understand the key social media platforms and identify which ones best connect you with your ideal audience.
• Use a Customer Persona Mapping tool (provided for completion after the session) to align your messaging and content with the platforms your customers actually use.
• Build a strategy that works for your business — focused, achievable, and effective.

Explore the essentials of content creation, from short-form videos and product photography to long-form articles, behind-the-scenes posts, and customer stories. Learn how different types of content perform across platforms and how to tailor your posts to engage your audience.

By the end of the workshop, you’ll walk away with:
• A shortlist of recommended platforms for your business.
• The beginnings of a personalised social media action plan to elevate your online presence.

This workshop is delivered by Evolve BD on behalf of Hull and East Yorkshire Business Support Services.

Book your place now — spaces are limited!

Date
18 June, 08.00am – 09.30am

Location
Online

Event Link

Basics of Social Media for Business

Are you ready to make social media work for your business?

This practical and information-rich training session will give you a solid foundation in social media marketing. You’ll leave with real, actionable insights — not just theory — that you can put into practice straight away.

What You’ll Learn
Through a tailored learning approach, you’ll discover how to:
• Understand the key social media platforms and identify which ones best connect you with your ideal audience.
• Use a Customer Persona Mapping tool (provided for completion after the session) to align your messaging and content with the platforms your customers actually use.
• Build a strategy that works for your business — focused, achievable, and effective.

Explore the essentials of content creation, from short-form videos and product photography to long-form articles, behind-the-scenes posts, and customer stories. Learn how different types of content perform across platforms and how to tailor your posts to engage your audience.

By the end of the workshop, you’ll walk away with:
• A shortlist of recommended platforms for your business.
• The beginnings of a personalised social media action plan to elevate your online presence.

This workshop is delivered by Evolve BD on behalf of Hull and East Yorkshire Business Support Services.

Book your place now — spaces are limited!

Date
20 May, 08.00am – 09.30am

Location
Online

Event Link

Basics of Social Media for Business

Are you ready to make social media work for your business?

This practical and information-rich training session will give you a solid foundation in social media marketing. You’ll leave with real, actionable insights — not just theory — that you can put into practice straight away.

What You’ll Learn
Through a tailored learning approach, you’ll discover how to:
• Understand the key social media platforms and identify which ones best connect you with your ideal audience.
• Use a Customer Persona Mapping tool (provided for completion after the session) to align your messaging and content with the platforms your customers actually use.
• Build a strategy that works for your business — focused, achievable, and effective.

Explore the essentials of content creation, from short-form videos and product photography to long-form articles, behind-the-scenes posts, and customer stories. Learn how different types of content perform across platforms and how to tailor your posts to engage your audience.

By the end of the workshop, you’ll walk away with:
• A shortlist of recommended platforms for your business.
• The beginnings of a personalised social media action plan to elevate your online presence.

This workshop is delivered by Evolve BD on behalf of Hull and East Yorkshire Business Support Services.

Book your place now — spaces are limited!

Date
3 March, 11.00am – 12.30pm

Location
Online

Event Link

Basics of Social Media for Business

Are you ready to make social media work for your business?

This practical and information-rich training session will give you a solid foundation in social media marketing. You’ll leave with real, actionable insights — not just theory — that you can put into practice straight away.

What You’ll Learn
Through a tailored learning approach, you’ll discover how to:
• Understand the key social media platforms and identify which ones best connect you with your ideal audience.
• Use a Customer Persona Mapping tool (provided for completion after the session) to align your messaging and content with the platforms your customers actually use.
• Build a strategy that works for your business — focused, achievable, and effective.

Explore the essentials of content creation, from short-form videos and product photography to long-form articles, behind-the-scenes posts, and customer stories. Learn how different types of content perform across platforms and how to tailor your posts to engage your audience.

By the end of the workshop, you’ll walk away with:
• A shortlist of recommended platforms for your business.
• The beginnings of a personalised social media action plan to elevate your online presence.

This workshop is delivered by Evolve BD on behalf of Hull and East Yorkshire Business Support Services.

Book your place now — spaces are limited!

Date
5 February, 1.00pm – 2.30pm

Location
ergo Business Centre, Bridgehead Business Park, Hessle, HU13 0GD

Event Link

Basics of Social Media for Business

Are you ready to make social media work for your business?

This practical and information-rich training session will give you a solid foundation in social media marketing. You’ll leave with real, actionable insights — not just theory — that you can put into practice straight away.

What You’ll Learn
Through a tailored learning approach, you’ll discover how to:
• Understand the key social media platforms and identify which ones best connect you with your ideal audience.
• Use a Customer Persona Mapping tool (provided for completion after the session) to align your messaging and content with the platforms your customers actually use.
• Build a strategy that works for your business — focused, achievable, and effective.

Explore the essentials of content creation, from short-form videos and product photography to long-form articles, behind-the-scenes posts, and customer stories. Learn how different types of content perform across platforms and how to tailor your posts to engage your audience.

By the end of the workshop, you’ll walk away with:
• A shortlist of recommended platforms for your business.
• The beginnings of a personalised social media action plan to elevate your online presence.

This workshop is delivered by Evolve BD on behalf of Hull and East Yorkshire Business Support Services.

Book your place now — spaces are limited!

Date
13 January, 1.00pm – 2.30pm

Location
Louis Pearlman Centre, Goulton Street, Hull, HU3 4DL

Event Link

Basics of Social Media for Business

Are you ready to make social media work for your business?

This practical and information-rich training session will give you a solid foundation in social media marketing. You’ll leave with real, actionable insights — not just theory — that you can put into practice straight away.

What You’ll Learn
Through a tailored learning approach, you’ll discover how to:
• Understand the key social media platforms and identify which ones best connect you with your ideal audience.
• Use a Customer Persona Mapping tool (provided for completion after the session) to align your messaging and content with the platforms your customers actually use.
• Build a strategy that works for your business — focused, achievable, and effective.

Explore the essentials of content creation, from short-form videos and product photography to long-form articles, behind-the-scenes posts, and customer stories. Learn how different types of content perform across platforms and how to tailor your posts to engage your audience.

By the end of the workshop, you’ll walk away with:
• A shortlist of recommended platforms for your business.
• The beginnings of a personalised social media action plan to elevate your online presence.

This workshop is delivered by Evolve BD on behalf of Hull and East Yorkshire Business Support Services.

Book your place now — spaces are limited!

Date
19 November, 9.30am – 11.00am

Location
Online

Event Link

The ABCs of Social Media

Not sure where to start when using social media to promote your business? This FREE workshop is a beginner’s introduction to how to make the most of social media. We’ll take you through each of the key platforms you’re likely to make use of, with fast facts and top tricks to help kick-off your social media journey.

By the end of the session, you’ll have a good overview of social media, including the main channels to consider and which platform/s to focus your business efforts on.

Who is this workshop for?

• Business owners looking to add social media to their marketing activity
• Social media beginners working in a business looking to gain knowledge
• People working in small businesses who are responsible for social media and marketing.

Register now to secure your place!

Date
12 February 2025, 09.30am-12.30pm

Location
RaisE Business Centre, Tom Pudding Way, Goole, DN14 6BS

Event Link
Visit event website

Leveraging Your Personal Brand on LinkedIn

When you kickstart a new business, your LinkedIn page may seem like a desolate island with no followers in sight – frustrating, isn’t it? But what about you? If you’ve been actively engaging on the platform, you possess a powerful asset to propel your business forward – yourself!

Join us for FREE, as we delve into the realm of leveraging your personal brand on LinkedIn. Say goodbye to any resemblance to candidates on The Apprentice, and let’s explore how you can strategically utilise your LinkedIn account to bolster your business effectively.

Key Takeaways:

• Develop a robust personal brand on LinkedIn.
• Leverage your profile for business growth.
• Utilise our exclusive template to pinpoint the most effective and least challenging activities.
• Stay ahead of the curve and elevate your business with the potential of your personal brand on LinkedIn. We’ll make sure you’re equipped with the knowledge and tools you need to succeed.

Who is this workshop for?

• Business owners looking to raise their business profile and market their business on LinkedIn.
• Employees working in social media for businesses that want to use LinkedIn to market the businesses they work for.

Don’t miss this opportunity to stand out in the LinkedIn crowd and make your personal brand your business’s most valuable asset!

Book your place now and receive a copy of our exclusive template to supercharge your LinkedIn strategy.

Date
15 October 2024, 09.30am-12.30pm

Location
Online

Event Link
Visit event website

The ABCs of Social Media

Not sure where to start when using social media to promote your business? This FREE workshop is a beginner’s introduction to how to make the most of social media. We’ll take you through each of the key platforms you’re likely to make use of, with fast facts and top tricks to help kick-off your social media journey.

By the end of the session, you’ll have a good overview of social media, including the main channels to consider and which platform/s to focus your business efforts on.

Who is this workshop for?

• Business owners looking to add social media to their marketing activity
• Social media beginners working in a business looking to gain knowledge
• People working in small businesses who are responsible for social media and marketing.

Register now to secure your place!

Date
3 October 2024, 09.30am-12.30pm

Location
Bridlington Business Centre, Bridlington, YO16 4SF

Event Link
Visit event website

The ABCs of Social Media

Not sure where to start when using social media to promote your business? This FREE workshop is a beginner’s introduction to how to make the most of social media. We’ll take you through each of the key platforms you’re likely to make use of, with fast facts and top tricks to help kick-off your social media journey.

By the end of the session, you’ll have a good overview of social media, including the main channels to consider and which platform/s to focus your business efforts on.

Who is this workshop for?

• Business owners looking to add social media to their marketing activity
• Social media beginners working in a business looking to gain knowledge
• People working in small businesses who are responsible for social media and marketing.

Register now to secure your place!

Date
1 May 2024, 09.30am-12.30pm

Location
ergo Business Centre, Bridgehead Business Park, Hessle, HU13 0GD

Event Link
Visit event website