Basics of Social Media for Business

Are you ready to make social media work for your business?

This practical and information-rich training session will give you a solid foundation in social media marketing. You’ll leave with real, actionable insights — not just theory — that you can put into practice straight away.

What You’ll Learn
Through a tailored learning approach, you’ll discover how to:
• Understand the key social media platforms and identify which ones best connect you with your ideal audience.
• Use a Customer Persona Mapping tool (provided for completion after the session) to align your messaging and content with the platforms your customers actually use.
• Build a strategy that works for your business — focused, achievable, and effective.

Explore the essentials of content creation, from short-form videos and product photography to long-form articles, behind-the-scenes posts, and customer stories. Learn how different types of content perform across platforms and how to tailor your posts to engage your audience.

By the end of the workshop, you’ll walk away with:
• A shortlist of recommended platforms for your business.
• The beginnings of a personalised social media action plan to elevate your online presence.

This workshop is delivered by Evolve BD on behalf of Hull and East Yorkshire Business Support Services.

Book your place now — spaces are limited!

Date
21 January 2027, 8.30am – 10.00am

Location
Online

Event Link

Basics of Social Media for Business

Are you ready to make social media work for your business?

This practical and information-rich training session will give you a solid foundation in social media marketing. You’ll leave with real, actionable insights — not just theory — that you can put into practice straight away.

What You’ll Learn
Through a tailored learning approach, you’ll discover how to:
• Understand the key social media platforms and identify which ones best connect you with your ideal audience.
• Use a Customer Persona Mapping tool (provided for completion after the session) to align your messaging and content with the platforms your customers actually use.
• Build a strategy that works for your business — focused, achievable, and effective.

Explore the essentials of content creation, from short-form videos and product photography to long-form articles, behind-the-scenes posts, and customer stories. Learn how different types of content perform across platforms and how to tailor your posts to engage your audience.

By the end of the workshop, you’ll walk away with:
• A shortlist of recommended platforms for your business.
• The beginnings of a personalised social media action plan to elevate your online presence.

This workshop is delivered by Evolve BD on behalf of Hull and East Yorkshire Business Support Services.

Book your place now — spaces are limited!

Date
25 November, 1.30pm – 3.00pm

Location
Online

Event Link

Basics of Social Media for Business

Are you ready to make social media work for your business?

This practical and information-rich training session will give you a solid foundation in social media marketing. You’ll leave with real, actionable insights — not just theory — that you can put into practice straight away.

What You’ll Learn
Through a tailored learning approach, you’ll discover how to:
• Understand the key social media platforms and identify which ones best connect you with your ideal audience.
• Use a Customer Persona Mapping tool (provided for completion after the session) to align your messaging and content with the platforms your customers actually use.
• Build a strategy that works for your business — focused, achievable, and effective.

Explore the essentials of content creation, from short-form videos and product photography to long-form articles, behind-the-scenes posts, and customer stories. Learn how different types of content perform across platforms and how to tailor your posts to engage your audience.

By the end of the workshop, you’ll walk away with:
• A shortlist of recommended platforms for your business.
• The beginnings of a personalised social media action plan to elevate your online presence.

This workshop is delivered by Evolve BD on behalf of Hull and East Yorkshire Business Support Services.

Book your place now — spaces are limited!

Date
6 October, 8.30am – 10.00am

Location
Online

Event Link

The ABCs of Social Media

Not sure where to start when using social media to promote your business? This FREE workshop is a beginner’s introduction to how to make the most of social media. We’ll take you through each of the key platforms you’re likely to make use of, with fast facts and top tricks to help kick-off your social media journey.

By the end of the session, you’ll have a good overview of social media, including the main channels to consider and which platform/s to focus your business efforts on.

Who is this workshop for?

• Business owners looking to add social media to their marketing activity
• Social media beginners working in a business looking to gain knowledge
• People working in small businesses who are responsible for social media and marketing.

Register now to secure your place!

Date
12 February 2025, 09.30am-12.30pm

Location
RaisE Business Centre, Tom Pudding Way, Goole, DN14 6BS

Event Link
Visit event website

Building an Integrated Social Media Campaign

This intermediate half-day workshop will help you plan out what you need to deliver an effective, integrated multi-channel campaign for your business. We’ll explore what makes a great campaign and model how it could work in practice.

In the second half of the day, we’ll help you plan your own campaign. Bring ideas about what you want to do in your business!

You’ll have an outline plan that can be used to develop and deliver an effective integrated campaign that will use your website, and social media. It might include other digital channels, too!

Who is this workshop for?

• This is an intermediate workshop, so delegates need to have a solid understanding of social media.
• We’ll explore what an effective campaign looks like, and how to both think about creative approaches and then manage operational delivery.
• Smaller groups (up to 12) enable a more personal support to each business based on their needs.

Date
13 February 2025, 12.30pm-4.30pm

Location
RaisE Business Centre, Tom Pudding Way, Goole, DN14 6BS

Event Link

Visit event website

Building an Integrated Social Media Campaign

This intermediate all-day workshop will help you plan out what you need to deliver an effective, integrated multi-channel campaign for your business. We’ll explore what makes a great campaign and model how it could work in practice.

In the second half of the day, we’ll help you plan your own campaign. Bring ideas about what you want to do in your business!

You’ll have an outline plan that can be used to develop and deliver an effective integrated campaign that will use your website, and social media. It might include other digital channels, too!

Who is this workshop for?

• This is an intermediate workshop, so delegates need to have a solid understanding of social media.
• We’ll explore what an effective campaign looks like, and how to both think about creative approaches and then manage operational delivery.
• Smaller groups (up to 12) enable a more personal support to each business based on their needs.

Date
19 November, 09.30am-4.30pm

Location
ergo Business Centre, Meadow Road, Bridgehead Business Park, Hessle, HU13 0GD

Event Link
Visit event website

The ABCs of Social Media

Not sure where to start when using social media to promote your business? This FREE workshop is a beginner’s introduction to how to make the most of social media. We’ll take you through each of the key platforms you’re likely to make use of, with fast facts and top tricks to help kick-off your social media journey.

By the end of the session, you’ll have a good overview of social media, including the main channels to consider and which platform/s to focus your business efforts on.

Who is this workshop for?

• Business owners looking to add social media to their marketing activity
• Social media beginners working in a business looking to gain knowledge
• People working in small businesses who are responsible for social media and marketing.

Register now to secure your place!

Date
3 October 2024, 09.30am-12.30pm

Location
Bridlington Business Centre, Bridlington, YO16 4SF

Event Link
Visit event website

Building an Integrated Social Media Campaign for Your Business

This intermediate all-day workshop will help you plan out what you need to deliver an effective, integrated multi-channel campaign for your business. We’ll explore what makes a great campaign and model how it could work in practice.

In the second half of the day, we’ll help you plan your own campaign. Bring ideas about what you want to do in your business!

You’ll have an outline plan that can be used to develop and deliver an effective integrated campaign that will use your website, and social media. It might include other digital channels, too!

Who is this workshop for?

• This is an intermediate workshop, so delegates need to have a solid understanding of social media.
• We’ll explore what an effective campaign looks like, and how to both think about creative approaches and then managing operational delivery.
• Smaller groups (up to 12) enable a more personal support to each business based on their needs.

Date
2 July, 09.30am-4.30pm

Location
Bridlington Business Centre, Bessingby Industrial Estate, Bridlington, YO16 4SF

Event Link
Visit event website

The ABCs of Social Media

Not sure where to start when using social media to promote your business? This FREE workshop is a beginner’s introduction to how to make the most of social media. We’ll take you through each of the key platforms you’re likely to make use of, with fast facts and top tricks to help kick-off your social media journey.

By the end of the session, you’ll have a good overview of social media, including the main channels to consider and which platform/s to focus your business efforts on.

Who is this workshop for?

• Business owners looking to add social media to their marketing activity
• Social media beginners working in a business looking to gain knowledge
• People working in small businesses who are responsible for social media and marketing.

Register now to secure your place!

Date
1 May 2024, 09.30am-12.30pm

Location
ergo Business Centre, Bridgehead Business Park, Hessle, HU13 0GD

Event Link
Visit event website

Building an Integrated Social Media Campaign for Your Business

This intermediate all-day workshop will help you plan out what you need to deliver an effective, integrated multi-channel campaign for your business. We’ll explore what makes a great campaign and model how it could work in practice.

In the second half of the day, we’ll help you plan your own campaign. Bring ideas about what you want to do in your business!

You’ll have an outline plan that can be used to develop and deliver an effective integrated campaign that will use your website, and social media. It might include other digital channels, too!

Who is this workshop for?

• This is an intermediate workshop, so delegates need to have a solid understanding of social media.
• We’ll explore what an effective campaign looks like, and how to both think about creative approaches and then managing operational delivery.
• Smaller groups (up to 12) enable a more personal support to each business based on their needs.

Date
13 March, 09.30am-4.30pm

Location
Brough Business Centre, Baffin Way, Brough, HU15 1YU

Event Link
Visit event website