Brand Power: Stand Out or Blend In

Your brand is the story that customers remember.

This engaging and practical workshop helps you explore your values, shape your story, and build a clear brand identity that makes customers choose you over the competition.

What You’ll Gain

• A guided brand review to identify what’s working well and what could be improved.
• A clear understanding of your organisation’s values and personality, and how to express them in everyday communication.
• Simple ways to share your story so customers connect with it and build trust.
• Guidance on aligning your look and feel – from colours and logos to tone of voice – with your brand message.
• A practical action plan to take away and start using immediately.

Why Attend?

This is a hands-on session where you’ll work directly on your own brand. Through live exercises, group activities, and real examples, you’ll learn how to tell your story in a way that people listen to, remember, and respond to.

By the end of the session, every participant will:

• Complete a brand review
• Create a simple action plan
These resources give you a clear starting point for sharpening your brand and ensuring you truly stand out.

This workshop is delivered by Client Marketing on behalf of Hull and East Yorkshire Business Support Services.

Date
19 March, 9.30am – 12.00pm

Location
Bridlington Business Centre, Bessingby Industrial Estate, Bridlington, YO16 4SF

Event Link

Brand Power: Stand Out or Blend In

Your brand is the story that customers remember.

This engaging and practical workshop helps you explore your values, shape your story, and build a clear brand identity that makes customers choose you over the competition.

What You’ll Gain

• A guided brand review to identify what’s working well and what could be improved.
• A clear understanding of your organisation’s values and personality, and how to express them in everyday communication.
• Simple ways to share your story so customers connect with it and build trust.
• Guidance on aligning your look and feel – from colours and logos to tone of voice – with your brand message.
• A practical action plan to take away and start using immediately.

Why Attend?

This is a hands-on session where you’ll work directly on your own brand. Through live exercises, group activities, and real examples, you’ll learn how to tell your story in a way that people listen to, remember, and respond to.

By the end of the session, every participant will:

• Complete a brand review
• Create a simple action plan
These resources give you a clear starting point for sharpening your brand and ensuring you truly stand out.

This workshop is delivered by Client Marketing on behalf of Hull and East Yorkshire Business Support Services.

Date
27 February, 9.30am – 12.00pm

Location
Louis Pearlman Centre, Goulton Street, Hull, HU3 4DL

Event Link

Brand Power: Stand Out or Blend In

Your brand is the story that customers remember.

This engaging and practical workshop helps you explore your values, shape your story, and build a clear brand identity that makes customers choose you over the competition.

What You’ll Gain

• A guided brand review to identify what’s working well and what could be improved.
• A clear understanding of your organisation’s values and personality, and how to express them in everyday communication.
• Simple ways to share your story so customers connect with it and build trust.
• Guidance on aligning your look and feel – from colours and logos to tone of voice – with your brand message.
• A practical action plan to take away and start using immediately.

Why Attend?

This is a hands-on session where you’ll work directly on your own brand. Through live exercises, group activities, and real examples, you’ll learn how to tell your story in a way that people listen to, remember, and respond to.

By the end of the session, every participant will:

• Complete a brand review
• Create a simple action plan
These resources give you a clear starting point for sharpening your brand and ensuring you truly stand out.

This workshop is delivered by Client Marketing on behalf of Hull and East Yorkshire Business Support Services.

Date
30 January, 9.30am – 12.00pm

Location
RaisE Business Centre, Tom Pudding Way, Goole, DN14 6BS

Event Link

Brand Power: Stand Out or Blend In

Your brand is the story that customers remember.

This engaging and practical workshop helps you explore your values, shape your story, and build a clear brand identity that makes customers choose you over the competition.

What You’ll Gain

• A guided brand review to identify what’s working well and what could be improved.
• A clear understanding of your organisation’s values and personality, and how to express them in everyday communication.
• Simple ways to share your story so customers connect with it and build trust.
• Guidance on aligning your look and feel – from colours and logos to tone of voice – with your brand message.
• A practical action plan to take away and start using immediately.

Why Attend?

This is a hands-on session where you’ll work directly on your own brand. Through live exercises, group activities, and real examples, you’ll learn how to tell your story in a way that people listen to, remember, and respond to.

By the end of the session, every participant will:

• Complete a brand review
• Create a simple action plan
These resources give you a clear starting point for sharpening your brand and ensuring you truly stand out.

This workshop is delivered by Client Marketing on behalf of Hull and East Yorkshire Business Support Services.

Date
12 December, 9.30am – 12.00pm

Location
Brough Business Centre, Baffin Wy, Brough HU15 1YU

Event Link

Brand Power: Stand Out or Blend In

Your brand is the story that customers remember.

This engaging and practical workshop helps you explore your values, shape your story, and build a clear brand identity that makes customers choose you over the competition.

What You’ll Gain

• A guided brand review to identify what’s working well and what could be improved.
• A clear understanding of your organisation’s values and personality, and how to express them in everyday communication.
• Simple ways to share your story so customers connect with it and build trust.
• Guidance on aligning your look and feel – from colours and logos to tone of voice – with your brand message.
• A practical action plan to take away and start using immediately.

Why Attend?

This is a hands-on session where you’ll work directly on your own brand. Through live exercises, group activities, and real examples, you’ll learn how to tell your story in a way that people listen to, remember, and respond to.

By the end of the session, every participant will:

• Complete a brand review
• Create a simple action plan
These resources give you a clear starting point for sharpening your brand and ensuring you truly stand out.

This workshop is delivered by Client Marketing on behalf of Hull and East Yorkshire Business Support Services.

Date
20 November, 9.30am – 12.00pm

Location
Louis Pearlman Centre, Goulton Street, Hull, HU3 4DL

Event Link

Window Display Workshop

This workshop will guide you through why first impressions and a good display are so important for your business.  

Three hours of fun as Helen Goodwin from Made You Look, guides you through the key principles required in creating a display – whether for a window, interior, showcase, tabletop exhibition, stand, market stall or shelf even.  With demonstrations throughout, and tips on balance, space, focal points, flow, colour, sight lines, grouping, and planning with everything broken down into six, jargon-free, simple steps.  

Whatever type of business you are, Helen’s presentation will help you find new, visual ways to engage with your customers, ways to help you attract new customers as well as retaining the old. You’ll learn how to make simple changes that are both effective yet achievable with little, or no budget – you’ll be amazed!

Funded by the UK Government and offered to you by Invest East Yorkshire, this workshop is designed to be fun, inspirational and as personable as possible, whilst giving you the opportunity to share ideas and network with like-minded businesses.  

Learning Objectives:
• Importance of display and making your messages clear – and creating the right first impression!
• Knowing and inspiring your customers
• Displays are everywhere, not just in shop windows. Where can you put yours?
• Where to find inspiration, ideas and concepts
• Basic guidelines for building and creating effective displays. Six Steps.
• How to keep your displays looking fresh
• Planning ahead for future displays and promotions.

Date
6 March 2025, 10.00am – 1.00pm

Location
The Hub at Hornsea Leisure Centre, Broadway, Hornsea, HU18 1PZ

Event Link
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