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Beck View Road, Beverley, HU17 0JT
Enterprise Way, Bridlington YO16 4SF
Baffin Way, Brough HU15 1YU
Carlisle Street, Goole, DN14 5DS
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Tom Pudding Way, Goole, DN14 6BS
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Customers have more choice than ever about where they spend their time and money on the high street. This practical, in-person workshop focuses on how customers actually choose where to go, where to enter and where to return.
Part of the Supporting Hull & East Yorkshire High-Street Businesses series, this session explores shopfront impact, clear USPs, local marketing and customer experience, giving participants realistic, low-cost actions they can apply immediately to drive footfall, increase engagement and encourage repeat visits.
This is a jargon free, no theory workshop — just practical ideas that work in real high street environments.
Key Learning Objectives
By the end of the workshop, participants will be able to:
• Understand how customers choose where to spend on the high street• Improve shopfront impact to attract more footfall• Clearly communicate what makes their business different• Use practical local marketing tactics to increase visibility• Encourage repeat visits through experience and engagement• Identify realistic actions they can implement immediately
If you are based on the High Street in Hull or the East Riding of Yorkshire places are fully funded and you can book on today!
Delivered by expert Insight6 on behalf of Hull and East Yorkshire Business Support Services.
Book now using the button below!
Date24 March, 09.30am – 11.30am
LocationOnline
Event Link
Seasonal peaks, local events and changes in footfall can put significant pressure on high street businesses. This planning-focused workshop helps businesses move from reactive firefighting to proactive preparation, improving confidence, efficiency and customer experience during busy periods.
Part of the Supporting Hull & East Yorkshire High-Street Businesses series, in this session participants will explore how to anticipate demand, manage flow, prepare teams and ensure operational readiness — so peak trading periods become opportunities rather than stress points.
• Identify key seasonal and local trading pressures• Plan more effectively for busy periods and events• Improve customer flow and reduce bottlenecks• Prepare staff, space and processes for peak trading• Reduce stress and firefighting during busy times• Review performance and improve future readiness• Leave with clear actions to improve operational confidence
11 March, 10.30am – 12.00pm
On the high street, customers make decisions quickly. This practical workshop explores how layout, displays, pricing and customer service work together to influence customer behaviour, increase conversion and encourage repeat visits.
Part of the Supporting Hull & East Yorkshire High-Street Businesses series, this session focuses on realistic, low-cost improvements that businesses can implement immediately. Participants will look at their space through the eyes of the customer and understand how confident, consistent service supports merchandising to turn footfall into spend.
No theory — just practical actions that work in real high street environments.
• Understand how merchandising and service influence buying decisions• Improve layout and flow to support conversion• Use displays and pricing to build customer confidence• Link customer service behaviours to product placement and sales• Create greater consistency across teams• Identify practical actions to increase spend and repeat visits
Date10 March, 14.00pm – 15.30pm
Date26 February, 10.30am – 12.00pm
Date10 February, 13.30pm – 16.00pm
LocationHessle Town Hall
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