Our highly experienced and knowledgeable team of advisers understand how complex business can be.
There are a range of funding schemes available that businesses may be eligible for.
The Invest East Yorkshire team offers workshops, events and networking opportunities.
The Business Support Services team manages The Supply Chain Network Supplier Directory.
Search for business opportunities across the region and beyond.
A variety of useful information, articles, videos, tools, and templates on an array of subjects
Understanding the wider business support landscape.
The team offer a variety of expertise against many business disciplines and sectors.
Beck View Road, Beverley, HU17 0JT
Enterprise Way, Bridlington YO16 4SF
Baffin Way, Brough HU15 1YU
Carlisle Street, Goole, DN14 5DS
Scotchburn Garth, Skerne Road, Driffield YO25 6EF
Bridgehead Business Park, Meadow Road, Hessle, HU13 0GD
Becklands Park, York Road, Market Weighton YO43 3GL
Tom Pudding Way, Goole, DN14 6BS
The Inward Investment Team provides a free and confidential package of services tailored to individual business needs
Encouraging new and growing businesses within East Yorkshire
Humber Freeport Tax sites at Goole and Hull East offer a range of benefits
Meet the Invest East Yorkshire Inward Investment Team
Our planning team can help you identify and resolve issues prior to submission
The Invest Goole team is dedicated to supporting economic growth
A comprehensive range of employment and skills support to inward investors
Commit to considering local and regional suppliers
Take a look at some of our recent Case Studies
Customers have more choice than ever about where they spend their time and money on the high street. This practical, in-person workshop focuses on how customers actually choose where to go, where to enter and where to return.
Part of the Supporting Hull & East Yorkshire High-Street Businesses series, this session explores shopfront impact, clear USPs, local marketing and customer experience, giving participants realistic, low-cost actions they can apply immediately to drive footfall, increase engagement and encourage repeat visits.
This is a jargon free, no theory workshop — just practical ideas that work in real high street environments.
Key Learning Objectives
By the end of the workshop, participants will be able to:
• Understand how customers choose where to spend on the high street• Improve shopfront impact to attract more footfall• Clearly communicate what makes their business different• Use practical local marketing tactics to increase visibility• Encourage repeat visits through experience and engagement• Identify realistic actions they can implement immediately
If you are based on the High Street in Hull or the East Riding of Yorkshire places are fully funded and you can book on today!
Delivered by expert Insight6 on behalf of Hull and East Yorkshire Business Support Services.
Book now using the button below!
Date24 March, 09.30am – 11.30am
LocationOnline
Event Link
Seasonal peaks, local events and changes in footfall can put significant pressure on high street businesses. This planning-focused workshop helps businesses move from reactive firefighting to proactive preparation, improving confidence, efficiency and customer experience during busy periods.
Part of the Supporting Hull & East Yorkshire High-Street Businesses series, in this session participants will explore how to anticipate demand, manage flow, prepare teams and ensure operational readiness — so peak trading periods become opportunities rather than stress points.
• Identify key seasonal and local trading pressures• Plan more effectively for busy periods and events• Improve customer flow and reduce bottlenecks• Prepare staff, space and processes for peak trading• Reduce stress and firefighting during busy times• Review performance and improve future readiness• Leave with clear actions to improve operational confidence
11 March, 10.30am – 12.00pm
On the high street, customers make decisions quickly. This practical workshop explores how layout, displays, pricing and customer service work together to influence customer behaviour, increase conversion and encourage repeat visits.
Part of the Supporting Hull & East Yorkshire High-Street Businesses series, this session focuses on realistic, low-cost improvements that businesses can implement immediately. Participants will look at their space through the eyes of the customer and understand how confident, consistent service supports merchandising to turn footfall into spend.
No theory — just practical actions that work in real high street environments.
• Understand how merchandising and service influence buying decisions• Improve layout and flow to support conversion• Use displays and pricing to build customer confidence• Link customer service behaviours to product placement and sales• Create greater consistency across teams• Identify practical actions to increase spend and repeat visits
Date10 March, 14.00pm – 15.30pm
Date26 February, 10.30am – 12.00pm
Visual merchandising plays a crucial role in attracting customers, guiding buying decisions and increasing average transaction value on the high street. This practical virtual workshop focuses on how layout, displays, signage and product placement directly influence customer behaviour and sales.
Part of the Supporting Hull & East Yorkshire High-Street Businesses series, in this session participants will learn simple, low-cost techniques to improve conversion, encourage customers to spend more, and make better use of their existing space — without needing major investment or refits.
• Understand how visual merchandising influences customer behaviour• Improve store layout to support flow and conversion• Create displays that attract attention and encourage purchases• Use signage effectively to support buying decisions• Position products to increase average transaction value• Identify practical ways to measure the impact of visual changes• Leave with clear actions to improve sales performance
Date12 February, 13.00pm – 14.30pm
Date10 February, 13.30pm – 16.00pm
LocationHessle Town Hall
This 90-minute virtual workshop helps high-street businesses strengthen customer service behaviours, staff confidence and consistency, even when teams are small and time is limited.
Part of the Supporting Hull & East Yorkshire High-Street Businesses series, this session focuses on practical techniques participants can use immediately to improve customer interactions, handle complaints confidently and create experiences that encourage loyalty and repeat visits.
• Understand how customer service drives loyalty and repeat visits• Recognise the service behaviours that most influence customer perception• Communicate with customers confidently and professionally• Handle complaints and challenging situations more effectively• Create simple, consistent service standards across their business• Identify practical ways to measure and improve customer experience• Leave with clear, achievable actions they can apply straight away
The session is fast-paced, practical and focused on real-world situations, leaving attendees with clear actions they can apply immediately in their business.
If you are based on the High Street in Hull or the East Riding of Yorkshire, places are fully funded and you can book on today!
Date2 February, 17.30pm – 19.00pm
This is session two of a two-part on-line workshop series which focuses on engagement, retention, and long-term growth, helping you turn online visibility into repeat visits to your high street business and lasting customer relationships.
You’ll learn:• Which social media platforms are worth your time (and which aren’t)• How to create simple, local-first content that builds familiarity and trust• How to reuse content efficiently using free and low-cost tools• What your website really needs to support local customers• How to retain customers, collect data responsibly, and increase lifetime value
You’ll leave with a clear content plan, retention ideas you can apply straight away, and guidance on what to do next, and what not to do, as your business grows.
Delivered by expert 43 Clicks on behalf of Hull and East Yorkshire Business Support Services.
If you are based on the High Street in Hull or the East Riding of Yorkshire places are fully funded and you can book on today! Be sure to also book onto the first part of this series (if you haven’t already) ‘Get Found Where It Matters – Local Search, Google & First Impressions’ which are also available to book now.
Date16 March, 17.30pm – 18.30pm
Date2 March, 13.00pm – 14.00pm
Date9 February, 09.30am – 10.30am
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