Skip to main content
Banner Image

Love Your High Street

East Riding of Yorkshire Council continues to invest in improvements to town centre retail and service sector infrastructure and therefore, supports ideas/projects that will help to revitalise and repurpose, our high streets and town centre retail spaces.

Love your High Street is an initiative to support ideas from local businesses, town/parish councils, organisations/community groups with projects that will help revive our high streets and help them to flourish for the future. Supporting the council’s priorities and vision for Growing the Economy and Valuing the Environment. 

Whether it’s tidying up a high street shopfront, diversifying a business, launching a business, bringing back an empty high street unit/first-floor space into a practical use, a social enterprise or community group embarking on a high street venture, or an event to attract more visitors, we may be able to help. 


Who we'd like to hear from


High street-based businesses seeking to improve or diversify/those looking to start up a sustainable new business in the high street, or those wanting to locate an existing business into high street premises. We are looking to support projects that add value or improve the high street offer in order to help businesses survive and thrive. 

Property Owners

Those seeking to significantly improve high street shop frontages, convert upper storey rooms into usable spaces, bring eye-sore sites back into use, or change the use of existing high street premises to a community benefit. 

Event Organisers

Organisers with an idea to bring a new event that will increase interest and footfall within the town. 


Business groups/community groups who are collaborating to make a difference. This might be something physical, or just a great idea which creates a stronger high street community. 

Social enterprises and charities

Supporting town centre projects or events that have significant potential to impact visitor numbers and the high street economy, whether on a temporary or permanent basis, helping to increase or diversify the use of the town centre retail spaces. 

Town/Parish Councils

Projects that will support the vibrancy of the local high street and ethos of developing a great place for residents and visitors to the East Riding.  

Section Two Image

How we can help

We are open to creative solutions that can make short term impact and have long time goals. From the simple to the extraordinary, we are keen to support you as you turn your ideas into reality. Our teams within economic development can work with you to identify what potential funding and support could be available to you. 

Support is targeted at 22 East Riding of Yorkshire town centre areas. To see if your project/idea falls in one of these areas please use our postcode checker below, if so, please submit your Love your High Street idea through the completion of the contact form. 

Postcode CheckerContact Form

Get in touch

Love your High Street is only one initiative and no matter what type of business or group you are, the East Riding of Yorkshire Council is keen to hear from you and how we might support your growth and development.

For further information or to discuss your business needs please contact the Business Support Services Team, email or call us on 01482 391622 or 01482 391640.

Contact Us Now

Make an Enquiry