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FREE Tourism Marketing Workshops to celebrate English Tourism Week 

Invest East Yorkshire, Invest Hull and Visit Hull and East Yorkshire are proud to celebrate English Tourism Week (15-24 March 2024) highlighting our diverse, exciting and vibrant sector in the East Riding of Yorkshire.  

This annual campaign raises awareness of the industry and the mission to champion Tourism as a key sector within the region.  

Did you know?  

In 2019, the UK welcomed 40.8 million international visitors, but this number drastically fell to 11.1 million in 2020 due to the pandemic. However, there was a significant recovery in 2022, with 31.2 million overseas visitors, marking a 388.7% increase from 2021. Overseas visitor spending also saw a rebound, with £26.5 billion spent in 2022, nearly returning to the pre-pandemic levels of £28.4 billion in 2019. 

To support the rebound and help local tourism businesses gain some of that value, Invest East Yorkshire and Invest Hull are pleased to offer three complimentary online workshops tailored to Hull and East Riding’s visitor-oriented businesses. The workshops are designed to focus on marketing tools and techniques aimed at enhancing the visibility and awareness of businesses to their clientele. 

The development of these workshops was conducted in partnership with Susan Briggs, a renowned figure in tourism marketing with over three decades of experience. Susan brings a wealth of practical, tested advice to each workshop, ensuring participants leave with definite action points and heightened confidence in marketing their business efficiently, avoiding unnecessary expenditure of time and money. 

The workshops: 

Make 2024 Your Best Year Yet – Marketing Essentials 

11.00 am – 12.15 pm on Tuesday, 19 March

This workshop delves into improving every facet of your marketing efforts. Participants will explore which marketing activities are indispensable, strategies for time and cost savings, and how to craft compelling unique selling propositions, key marketing messages, and promotional tools, along with tips for achieving ‘lazy success.’ A Q&A session for marketing inquiries will conclude the workshop. 

Increase Your Facebook Followers and Engagement 

11.00 am – 12.15 pm on Thursday, 21 March  

Aimed at invigorating your Facebook presence, this hands-on workshop demystifies the current best practices on Facebook. It’s designed to assist in augmenting your followers and fostering engagement, translating to tangible business results. The session promises straightforward steps that can be undertaken by any tourism or hospitality business manager/leader, without the need for technical expertise or ‘gaming the algorithm.’ A period for marketing-related questions will also be included at the workshop’s conclusion. 

This workshop represents a unique opportunity for Hull and East Riding’s tourism businesses to gain insider knowledge and actionable insights from one of the industry’s leading experts. 

 Mailing mastery  

2.00 pm – 3.15 pm on Thursday, 21 March 

Building a strong mailing list and sending out impactful mailings is one of the most powerful, cost-effective marketing techniques you can use. It can help you increase loyalty, fill gaps in demand and avoid discounting. This short practical workshop will help you to develop a good list, grasp legal requirements, understand the kind of content that works best, and what to do to save time and build consistency. 

There will be time at the end of the session for any marketing questions  

2.00 pm – 3.15 pm on Thursday, 21 March 

Don’t wait! Book your place now:

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