Brand Power: Stand Out or Blend In

Your brand is the story that customers remember.

This engaging and practical workshop helps you explore your values, shape your story, and build a clear brand identity that makes customers choose you over the competition.

What You’ll Gain

• A guided brand review to identify what’s working well and what could be improved.
• A clear understanding of your organisation’s values and personality, and how to express them in everyday communication.
• Simple ways to share your story so customers connect with it and build trust.
• Guidance on aligning your look and feel – from colours and logos to tone of voice – with your brand message.
• A practical action plan to take away and start using immediately.

Why Attend?

This is a hands-on session where you’ll work directly on your own brand. Through live exercises, group activities, and real examples, you’ll learn how to tell your story in a way that people listen to, remember, and respond to.

By the end of the session, every participant will:

• Complete a brand review
• Create a simple action plan
These resources give you a clear starting point for sharpening your brand and ensuring you truly stand out.

This workshop is delivered by Client Marketing on behalf of Hull and East Yorkshire Business Support Services.

Date
20 November, 9.30am – 12.00pm

Location
Louis Pearlman Centre, Goulton Street, Hull, HU3 4DL

Event Link