Brand Basics for Your Business

An introductory course designed to clarify the often misunderstood concept of a brand. It’s more than just a logo—it’s about creating a compelling story and visual identity that connects your business with your existing and potential customers, to build loyalty and create new sales.   

What You Will Learn: 

• Understanding Branding: What does ‘brand’ really mean? Explore the key components that form a brand including narrative and visual elements. 
• Visual Elements: Dive into the basics of logos, icons, colours, and fonts. Learn about the importance of accessibility in design and what colours convey. 
• Creating a Brand: Get insights on how to develop your own brand. What to look for and what questions to ask when collaborating with professionals (such as designers, marketing agencies or website designers) to bring your vision to life. 
• Electrify Brand Clinic: Participate in our exclusive clinic session. Share your current branding efforts and receive tailored advice from our expert panel, including a creative director and branding specialists. 

Who Should Attend: 

This course is ideal for business owners, marketing professionals, and anyone interested in learning about the foundational aspects of branding. Whether you’re looking to refine your existing brand or starting from scratch, this event will provide valuable insights to help guide your branding journey. 

Additional Notes: 

This session focuses on the strategic aspects of branding and is not a design workshop. For design-specific needs, we recommend consulting with a professional designer. 

Don’t miss this opportunity to learn from branding experts and network with fellow professionals. 

Date
26 March 2025, 9.30am – 11.00am

Location
Online

Event Link
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